食品包装礼盒的包装要点有哪些?
来源:www.tenshiro.com 发布时间:2023-07-29 浏览次数:122
食品包装礼盒是我们日常生活中最常见的一种礼盒,这样说一点都不为过。大家想想,我们一日三餐都要接触食品,平时还偶尔吃点零食。我们每天接触到的食品种类,最少都有两三种,多的可以有十种以上。这样,食品的礼盒包装就显得尤为重要。尤其是那些名贵食材,我们一般购买回来都是送给亲朋好友。如果包装不当,会被认为诚意不够。
Food packaging gift boxes are the most common type of gift box in our daily lives, and it's not an exaggeration to say so. Let's think about it, we have to come into contact with food three times a day, and occasionally eat snacks. We come into contact with at least two or three types of food every day, and there can be more than ten types. In this way, the gift box packaging of food becomes particularly important. Especially for those precious ingredients, we usually buy them as gifts for our family and friends. If the packaging is improper, it will be considered as lacking sincerity.
在仔细研究食品包装礼盒之前,我们不妨先看一下现在常见的食品种类。现在常见的食品种类有零食,保健品,名贵食材,土特产和日常的一些常见食材。而用到礼盒包装的,一般都是比较名贵或者有特色的产品,比如说保健品,名贵食材和土特产。当然,一些零食礼包或者进口零食有时候也会用礼包包装。
Before carefully studying food packaging gift boxes, let's take a look at the common types of food nowadays. The common types of food nowadays include snacks, health products, precious ingredients, local specialties, and some common daily ingredients. And those that use gift box packaging are generally more expensive or distinctive products, such as health products, precious ingredients, and local specialties. Of course, some snack gift packs or imported snacks are sometimes packaged in gift packs.
食品包装礼盒其实有很多讲究。一些公司不知道其中的奥妙,往往会在包装上面犯错误,从而流失一些客户。食品礼盒的第一个要点,就是不要过度包装。过度包装不仅国家相关法律法规不允许,还会引起客户的反感。比如说,有些公司为了凸显产品的贵重,往往会使用多层包装,包装也会弄得很奢华。殊不知,客户在解开一层层包装的时候,发现产品的比例和包装严重不相符,会有很大的反感心理,认为企业偷工减料。
There are actually many details about food packaging gift boxes. Some companies are unaware of the secrets and often make mistakes in packaging, resulting in the loss of some customers. The first point of the food gift box is not to Overpackaging. Overpackaging is not only prohibited by relevant national laws and regulations, but also can cause customers' aversion. For example, some companies often use multi-layer packaging to highlight the value of their products, and the packaging can also be very luxurious. Little did they know that when customers unpack layers of packaging, they find that the proportion of the product does not match the packaging seriously, leading to a strong aversion and thinking that the enterprise is cutting corners.
食品包装礼盒的第二个要点,就是要有特色。这个要求一般体现在土特产上。很多土特产的包装都十分简陋,有时候甚至会以几个卡通的牛羊鸡形象印刷在上面就草草了事。其实土特产是一种十分有文化价值的产品。我们在设计包装的时候应该在地域文化上面下手,以回归自然为主,尽量体现出产品的深度。
The second key point of food packaging gift boxes is to have unique features. This requirement is generally reflected in local specialties. The packaging of many local specialties is very simple, and sometimes even a few cartoon images of cows, sheep, and chickens are printed on top of them to quickly complete the task. In fact, local specialties are a product with great cultural value. When designing packaging, we should focus on regional culture, prioritize returning to nature, and try to reflect the depth of the product.
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