现如今的餐饮业，在消费升级的带动下，越来越重视“颜值经济”，包装好看与否成为消费者选择餐厅的因素之一，当消费者越来越看中产品包装，那么一次性外卖打包盒如何用包装抓住人心呢？

Nowadays, driven by the upgrading of consumption, the catering industry is paying more and more attention to the "beauty economy". Whether the packaging looks good or not has become one of the factors that consumers choose restaurants. As consumers increasingly value product packaging, how can disposable takeaway packaging boxes capture the hearts of the people with packaging?

为什么要强调产品包装

Why should we emphasize product packaging

好看且实用的外卖包装不仅可以降低品牌宣传成本，而且会带来复购。但是因为外卖包装带来的差评占比远远超出了大家的想象。反映在包装上的问题普遍的有以下这四种：

Beautiful and practical takeaway packaging can not only reduce brand promotion costs, but also lead to repeat purchases. However, the proportion of negative reviews caused by takeout packaging is far beyond everyone's imagination. There are four common problems reflected in packaging:

1、包装太简陋（或不符合店铺的定位）；

1. The packaging is too simple (or does not meet the store's positioning);

2、打包盒尺寸不对，明明正常分量的食物却显得量很少；

2. The size of the packaging box is incorrect, and it is clear that normal portions of food appear to be small;

3、包装不当导致漏汤，烫伤用户；

3. Improper packaging leads to soup leakage and burns to users;

4、面汤没有分离，导致面胀，严重影响口感。

4. The noodle soup is not separated, causing swelling of the noodles, which seriously affects the taste.

如何用包装抓住人心?

How to use packaging to capture the hearts of people?

1、透明餐盒装米饭，黑色餐盒装小炒：黑色的餐盒其实也就比透明餐盒贵了1-2毛，但给人的感觉就完全不一样，黑色盒装菜显多，而且也会给人更有保温的感觉。

1. Transparent lunch boxes are filled with rice, while black lunch boxes are filled with stir-fry: A black lunch box is actually 1-2 cents more expensive than a transparent lunch box, but it gives a completely different impression. Black lunch boxes have more dishes, and they also give a more insulating feeling.

2、选择合适的尺寸：餐盒太小会不方便打包，餐盒太大给消费者的第一感觉就是分量太少，所以比较理想的情况是：装在盒子里占80%的空间，剩20%的空隙。

2. Choose the right size: Too small a lunch box can make it difficult to pack. Too large a lunch box gives consumers the first impression that it is too small, so it is ideal to pack 80% of the space in the box, leaving 20% of the space.

3、强调功能性：外带食品的包装首先要考虑它的功能性，比如是否能保温？是否不会漏洒？这是基本的功能。对于茶饮小吃这一类，因为是即食食品，除了以上功能外，还应兼具食用的便捷性。

3. Emphasize functionality: The packaging of takeaway food should first consider its functionality, such as whether it can be insulated? Will it not leak? This is a basic function. For tea and snacks, as they are ready-to-eat foods, in addition to the above functions, they should also have the convenience of consumption.

4、干湿分装：客户下单面条后，如果商家将面条和面汤全部放在一个盒子里，即使外卖小哥送的飞快，面条依旧会坨在一起，顾客直接来一个差评，又会增加闹矛盾的可能。

4. Wet and dry packaging: After a customer places an order for noodles, if the merchant puts both the noodles and the noodle soup in one box, even if the delivery boy delivers them quickly, the noodles will still be lumped together. The customer directly makes a negative comment, which increases the possibility of conflict.

若商家将餐盒换成无缺口干湿分装的打包盒，一方面可以避免面条成坨，另一方面还能避免出现漏汤的现象。

If the merchant replaces the lunch box with a seamless dry and wet packaging box, on the one hand, it can avoid lumps of noodles, and on the other hand, it can also avoid the phenomenon of leaking soup.

时代在变化，消费升级趋势明显，餐饮人必须重视起来，把产品包装提上日程，这样才能在激烈的竞争格局下发挥主动性，占据市场。更多相关事项就来我们网站//www.tenshiro.com咨询！

The times are changing, and the trend of consumption upgrading is obvious. Caterers must attach importance to product packaging and put it on the agenda, in order to play an active role in the fierce competition and occupy the market. For more related matters, please visit our website //www.tenshiro.com consulting service