轻食打包盒的标准从三个方面参考
来源:www.tenshiro.com 发布时间:2022-12-23 浏览次数:122
轻食外卖商家定位中高端消费群体,点餐的也多为年轻人,所以吸引人的一次性外卖打包盒,也是影响门店销量的重要因素之一。下面来讲讲轻食打包盒的标准从三个方面参考。
Light food takeout merchants are targeted at middle and high-end consumer groups, and most of them order meals for young people, so the attractive one-time takeout packaging box is also one of the important factors affecting the sales of the store. Now let's talk about the standard of light food packaging box from three aspects.
一:材质安全,无异味,易于搅拌沙拉,实用性强一次性外卖打包盒是用来盛装食物的,那就要尽大的可能保证食物的口味和堂食体验一样,商家选择的包装是否安全、实用等,这些都是顾客在点外卖的时候所考虑的问题。只有从顾客角度考虑,保证餐品的质量,提升就餐体验,才能让用户满意、放心、才能增加回头客,提升复购率。
1: The material is safe, odorless, easy to mix salad, and highly practical. The disposable takeout packing box is used to hold food. It is necessary to ensure that the taste of the food is the same as the dining experience as much as possible, and whether the packaging chosen by the merchants is safe and practical. These are all issues that customers consider when ordering takeout. Only from the perspective of customers, ensure the quality of food products, and improve the dining experience, can users be satisfied and reassured, increase repeat customers, and improve the repurchase rate.
常见的两种材质有:牛皮纸和磨砂塑料,规格一般是:500毫升或者1000毫升。
Two common materials are kraft paper and frosted plastic, and the specification is generally 500ml or 1000ml.
二:成本与客单价相匹配
2: Cost matches customer unit price
一般轻食店的包装成本,基本上控制在平均客单价5%以内,若高于这个范围就会增加门店的成本负担,商家的毛利润会受到很大影响。所以,商家要在这个预算内,尽可能提升顾客的就餐体验感。
The packaging cost of general light food stores is basically controlled within 5% of the average customer price. If it is higher than this range, it will increase the cost burden of stores, and the gross profit of businesses will be greatly affected. Therefore, businesses should try to improve customers' dining experience within this budget.
三:包装盒美观有质感,消费者体验感好
3: The packaging box is beautiful with texture, and consumers have a good experience
一次性外卖打包盒的颜值,合理的色彩搭配、时尚的包装风格、吸引人的外卖打包盒造型、个性化的文案等,这些因素对提升消费者体验有着大的作用。
The appearance, reasonable color matching, fashionable packaging style, attractive takeout packaging box shape, personalized copywriting, etc. of the disposable takeout packaging box play a great role in improving the consumer experience.
在外卖打包盒上增加图案、图形和色彩等文化元素,在视觉上给予消费者直观的冲击,进而增强消费者对品牌的认同感,能够让顾客自发好评!更多相关内容就来我们网站//www.tenshiro.com进行咨询吧!
Add cultural elements such as patterns, graphics and colors on the takeout packaging box to give consumers a visual impact, thus enhancing consumers' sense of identity with the brand, and enabling customers to spontaneously praise! More relevant content will come to our website //www.tenshiro.com Consult!
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