食品纸盒包装的设计很注重性能设计
来源:www.tenshiro.com 发布时间:2022-12-16 浏览次数:122
对于同一系列的食品包装盒设计中,应采用相同的颜色、字体或图案,以便给人以统一的印象,让消费者一眼就能知道该产品是哪个食品品牌的系列产品。此外食品纸盒包装设计的注意事项中的性能设计主要包括三个方面:
For the design of food packaging boxes in the same series, the same color, font or pattern should be used to give a unified impression, so that consumers can know at a glance which food brand the product is. In addition, the performance design in the precautions of food carton packaging design mainly includes three aspects:
防护性能设计,包括防潮、防霉、防蛀、防震、防漏、防碎、防挤压等功能;
Protection performance design, including moisture-proof, mould proof, moth proof, shock proof, leak proof, shatter proof, extrusion proof and other functions;
便利的性能设计,包括便利的店面展示、销售、方便顾客携带、使用等;
Convenient performance design, including convenient store display, sales, convenience for customers to carry, use, etc;
销售业绩设计,即没有销售人员的介绍或示范,顾客只能通过阅读包装图片和文字来了解商品,然后决定购买。
Sales performance design, that is, without the introduction or demonstration of the salesperson, customers can only understand the goods by reading the packaging pictures and text, and then decide to buy.
这三个方面的功能设计是食品包装设计是否好的三个维度。一个好的食品包装设计首先要满足前两个方面的要求,然后在提升性能设计方面做得足够好。
The functional design of these three aspects is the three dimensions of whether food packaging design is good or not. A good food packaging design should first meet the requirements of the first two aspects, and then do a good enough job in improving the performance design.
此外在食品纸盒包装设计的注意事项中,要注意文字字体的统一性,不要太多字体,影响消费者阅读产品信息。同时,应用色彩时不应使用三种以上的色彩组合。太多太杂的颜色组合会造成视觉表现上的混乱,除非食物的特点是主要的味道是五颜六色的。
In addition, in the notes of food carton packaging design, attention should be paid to the unity of text fonts, not too many fonts, which will affect consumers' reading of product information. At the same time, more than three color combinations shall not be used when applying colors. Too many and too miscellaneous color combinations will cause confusion in visual performance, unless the main flavor of food is colorful.
简洁的字体和和谐的色彩搭配不仅是近年来食品包装设计的发展趋势,也是许多食品在食品包装设计中注意的设计准则。
Simple fonts and harmonious color matching are not only the development trend of food packaging design in recent years, but also the design criteria that many foods pay attention to in food packaging design.
总之,一个食品品牌的包装设计才能不出差错,进一步与其他品牌竞争。后续将会有更多关于食品包装盒设计包装的操作,您想了解更多可以随时来关注我们网站//www.tenshiro.com!
In short, a food brand's packaging design can not go wrong and further compete with other brands. There will be more operations on food packaging box design in the future. If you want to know more, you can follow our website at any time //www.tenshiro.com !
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