在外卖盒上增加图案、图形和色彩等文化元素，在视觉上给予消费者直观的冲击，进而增强消费者对品牌的认同感，能够让顾客自发好评！相反，低成本、价位不匹配的包装会使消费者觉得不值这个价，降低消费体验感，终损失消费用户。一次性外卖打包盒的标准有：

Cultural elements such as patterns, graphics and colors are added to the take out box to visually give consumers an intuitive impact, thereby enhancing consumers' recognition of the brand and enabling customers to spontaneously praise it! On the contrary, low-cost and price mismatched packaging will make consumers feel unworthy of this price, reduce the sense of consumption experience, and eventually lose consumer users. The standards of disposable takeout boxes are:

一：材质安全，无异味，易于搅拌沙拉，实用性强

1： Safe material, no odor, easy to stir salad, strong practicability

外卖包装是用来盛装食物的，那就要尽大的可能保证食物的口味和堂食体验一样，商家选择的包装是否安全、实用等，这些都是顾客在点外卖的时候所考虑的问题。只有从顾客角度考虑，保证餐品的质量，提升就餐体验，才能让用户满意、放心、才能增加回头客，提升复购率。

Take out packaging is used to contain food, so we should try our best to ensure that the taste of food is the same as the experience of in-house food, and whether the packaging selected by the business is safe and practical. These are the issues that customers consider when ordering take out. Only from the perspective of customers, to ensure the quality of food and improve the dining experience, can users be satisfied and assured, increase repeat customers, and improve the re purchase rate.

常见的两种材质有:牛皮纸和磨砂塑料，规格一般是：500毫升或者1000毫升。（黄白绿一次性的一次性打包盒就是：牛皮纸材质，500毫升和1000毫升搭配的双碗系列）

The two common materials are kraft paper and frosted plastic. The specification is generally 500ml or 1000ml. (yellow, white and green disposable disposable packaging box is: kraft paper, 500ml and 1000ml double bowl series)

二：成本与客单价相匹配

2： The cost is matched with the customer unit price

一般一次性店的包装成本，基本上控制在平均客单价5%以内，若高于这个范围就会增加门店的成本负担，商家的毛利润会受到很大影响。所以，商家要在这个预算内，尽可能提升顾客的就餐体验感。

Generally, the packaging cost of one-time stores is basically controlled within 5% of the average customer unit price. If it is higher than this range, the cost burden of stores will be increased, and the gross profit of merchants will be greatly affected. Therefore, businesses should try their best to improve customers' sense of dining experience within this budget.

三：包装盒美观有质感，消费者体验感好

3： The packaging box is beautiful and has texture, and consumers have a good sense of experience

外卖包装的颜值，合理的色彩搭配、时尚的包装风格、吸引人的外卖包装造型、个性化的文案等，这些因素对提升消费者体验有着大的作用。

The appearance value of take out packaging, reasonable color matching, fashionable packaging style, attractive take out packaging shape, personalized copywriting, etc. these factors play a great role in improving consumer experience.

当然，说了这么多，外卖核心的肯定还是菜品本身，所以只要店铺菜品本身的口味不错，然后再相对提高一点包装的设计感和细节之后，你就会明显发现好评里会时不时有关于包装的一些正面评价，并且随着时间的推移，这些评价会逐渐提高店铺的下单转化率和评分。

Of course, having said so much, the core of takeout is definitely the dishes themselves. So as long as the taste of the dishes in the store is good, and then the design sense and details of the packaging are relatively improved, you will obviously find that there are some positive comments on the packaging from time to time in the praise, and with the passage of time, these comments will gradually improve the order conversion rate and score of the store.

相反，如果你的店铺收到的差评有一半是因为包装不当而导致的话，老板就要认真考虑更换包装了，有时就是这些细节决定了你外卖店铺的成败。您有采购或者定制打包盒的需求，就来我们网站//www.tenshiro.com咨询看看吧。

On the contrary, if half of the bad reviews received by your store are caused by improper packaging, the boss should seriously consider changing the packaging. Sometimes these details determine the success or failure of your take out shop. If you need to purchase or customize packing boxes, please come to our website //www.tenshiro.com Let's consult.