如今人们在追求食品口味的同时，他们也非常关注食品的包装礼盒。美观精致的食品包装盒能给消费者留下良好的第一印象，吸引顾客的眼球，让消费者放心购买。在设计食品外包装的时候有六个方面必须要去考虑，下面就来讲讲吧。

　　Nowadays, while people are pursuing the taste of food, they are also very concerned about the packaging gift box of food. Beautiful and delicate food packaging boxes can give consumers a good first impression, attract customers' eyes, let consumers rest assured to buy. When designing food packaging, there are six aspects that must be considered. Here are some of them.

　　食品的消费群体。要根据这个消费群体的喜好去进行外包装设计，从而使得这个产品的外包装更有可能吸引到这些消费群体的注意力。

　　Food consumer groups. The outer packaging design should be carried out according to the preferences of this consumer group, so that the outer packaging of this product is more likely to attract the attention of these consumer groups.

　　食品特点。食品究竟拥有哪些方面的特点尤其是这款食品卖点方面的东西要融入到外包装里面，因为顾客消费这款食品可能看中的就是这个食品的一些优势，如果不在外包装上面体现出来的话，可能顾客就没能及时发现，导致错失了最好的销售机会。

　　Food characteristics. Food what exactly characteristics has especially the food selling point to feed into the packaging, because consumers is the food of this kind of food can see some of the advantages of, if not reflected on the outer packing, possibly have failed to find customers, resulting in missed the best sales opportunity.

　　外包装成本。现在大家普遍都会认为，一个食品的外包装的成本只要不超过这个食品本身的售价的10%都是可以被接受的，如果说外包装的成本太高就会导致销量受到影响。

　　Outer packing cost. Nowadays, it is generally accepted that the cost of the outer packaging of a food is acceptable as long as it does not exceed 10% of the selling price of the food itself. If the cost of the outer packaging is too high, the sales will be affected.

　　外包装上面嵌入公司信息。要考虑的就是如何在这个外包装上面嵌入公司的信息，比如说嵌入公司的联系方式，嵌入企业的品牌标志，嵌入产品的相关的素材等等，这也需要考验设计师的设计能力。

　　Company information is embedded on the outer packaging. What we need to consider is how to embed the company's information on the outer packaging, such as the company's contact information, the brand logo of the enterprise, the relevant materials of the product, etc., which also needs to test the design ability of designers.

　　QS证的问题。要考虑的就是QS证的问题，这个证书要合理地嵌入在食品外包装上，有了这样的一个证就表示这个食品是一个干净卫生质量合格没有污染的食品。

　　The QUESTION of QS certificate. To consider is the QS certificate, the certificate should be reasonably embedded in the food packaging, with such a certificate means that the food is a clean health quality qualified without pollution of food.

　　包装盒工艺。食品包装礼盒设计要考虑的就是这个包装盒选用什么样的工艺来进行生产?选用什么样的材质来进行制作?食品在包装盒里面怎么摆放等等，这些都是和包装盒的生产制作以及包装盒的结构息息相关的部分，在设计之前就应该详细考虑，否则会导致后期设计以及制作十分被动。

　　Packaging technology. What should be considered in the design of food packaging gift box is what kind of technology is used to produce the packaging box? What kind of material is chosen for production? How to place food in the packaging box and so on, these are closely related to the production of packaging box and the structure of the packaging box, should be considered in detail before the design, otherwise it will lead to a very passive design and production.

　　食品礼盒包装设计前需考虑六个方面！便是以上的讲解内容了，我们在选择食品礼盒包装的时候，要根据自己的需求来才是！更多内容的了解就来网站www.tenshiro.com咨询吧！

　　Six aspects should be considered before food gift box packaging design! Is the above explanation of the content, we choose food gift box packaging, according to their needs! More content to understand the website consultation!