First point: strong perception

什么是强感知呢？强感知就是你的外卖包装袋必须具备宣传属性，通过宣传属性告诉你的顾客你做的是什么、你是怎么做的、你为什么这样做的，以及你做到了什么程度？当你解决这样的问题后，你的顾客一定会直观的感知到，看到你包装袋的顾客也会感知得到。森昂君认为，做到这一点，你也就把顾客“洗脑”成功了。

What is strong perception? Strong perception is that your takeout bag must have publicity attributes. Through the publicity attributes, tell your customers what you do, how you do it, why you do it, and to what extent you have done it? When you solve such a problem, your customers will intuitively perceive it, and the customers who see your packaging bag will also perceive it. Senang Jun believes that if you do this, you will succeed in "brainwashing" customers.

就比如我们所熟知的一些食品包装：莫斯利安，上白下蓝中间插画，看到这个包装不看字也能知道是什么品牌，代表的产品是什么；再有，蒸小皖，迅速崛起的快餐品牌，白色碗+黄色盖，跟品牌LOGO完美贴合！

For example, we are familiar with some food packaging: moslian, the illustration in the middle of white and blue. When you see this packaging, you can know what brand it is and what products it represents without reading words; In addition, steamed Xiaowan, a rapidly rising fast food brand, white bowl + yellow cover, fits perfectly with the brand logo!

第二点：吸眼球

Second point: eye suction

吸引眼球什么叫吸引眼球的？就是你的外卖包装袋。顾客在放到餐桌的一刹那，再放到办公桌上面的一刹那，有一种让人惊艳的感觉，当然，这里的外卖包装，不是指的是单纯的塑料袋，也可以是里面的包装盒。你的包装盒在打开之前，有没有设计一个动作。一个环节，有没有让顾客感觉到好玩有趣儿？

What is eye-catching? It's your takeout bag. The moment the customer puts it on the table and then on the desk, there is an amazing feeling. Of course, the takeout packaging here does not refer to a simple plastic bag, but also the packaging box inside. Did you design an action before opening your packing box. A link, does it make customers feel fun?

下面的酒鬼花甲王，憨态可掬的白胖卡通花甲，比直白的“花甲米线”文字logo可爱太多

The drunkard Huajia king below, the charming white fat cartoon Huajia, is much more lovely than the straightforward "Huajia rice noodles" text logo

第三点：可重复

Third point: repeatable

什么意思呢？你的包装能够可重复使用，可重复使用，你的包装袋才能在多个场合，多次出现，多次曝光。也就是说顾客购买完之后，还拿着你的包装到处跑。成为你免费的活广告。也就是顾客的消费行为剩余。

What do you mean? Your packaging can be reused and reused, and your packaging bag can appear and be exposed on multiple occasions. In other words, after buying, customers still run around with your packaging. Become your free live advertisement. That is, the surplus of customers' consumption behavior.

无纺布袋、可循环利用塑料餐盒，已经是当下外卖打包选用比较多的材料——无纺布手提袋

Nonwoven bags and recyclable plastic lunch boxes are the most commonly used materials for takeout packaging - nonwoven handbags

可循环使用餐盒，外卖包装作为一个展现在“外人”面前、流动的品牌宣传渠道，正确设计和运用，才能给自身品牌宣传带来正面的影响

Recyclable lunch boxes and takeout packaging, as a mobile brand publicity channel displayed in front of "outsiders", can have a positive impact on their own brand publicity only if they are properly designed and used