The takeout industry has become another mainstream in China's catering industry. Many people must have ordered takeout, so there will be demand from the audience. How to make their takeout packaging design more attractive to customers is also the focus of many restaurants. What should be paid attention to in the takeout packaging design of restaurants? Below, Beijing baozhuan design company introduces three important points of takeout packaging design.

1、感知

1. Perception

什么是强感知呢?你的外卖包装袋。必须具备宣传属性你要让顾客知道你做的是什么，你是怎么做的?你为什么这样做的?你做到了什么程度?当你解决这样的问题，你的顾客一定会感知得到，看到你包装袋的顾客也会感知得到。

What is strong perception? Your takeout bag. It must have publicity attribute. You should let customers know what you do and how you do it? Why did you do that? How far have you achieved? When you solve such a problem, your customers will feel it, and so will the customers who see your packaging bag.

2、眼球

2. Eyeball

吸引眼球什么叫吸引眼球的?就是你的外卖包装袋。顾客在放到餐桌的一刹那，再放到办公桌上面的一刹那，有一种让人惊艳的感觉，当然，这里的外卖包装，不是指的是单纯的塑料袋，也可以是里面的包装盒。你的包装盒在打开之前，有没有设计一个动作。一个环节，有没有让顾客感觉到好玩有趣儿?

What is eye-catching? It's your takeout bag. The moment the customer puts it on the table and then on the desk, there is an amazing feeling. Of course, the takeout packaging here does not refer to a simple plastic bag, but also the packaging box inside. Did you design an action before opening your packing box. A link, does it make customers feel fun?

3、重复

3. Repeat

可重复是指什么呢?你的包装能够可重复使用，可重复使用，你的包装袋才能在多个场合，多次出现，多次曝光。也就是说顾客购买完之后，还拿着你的包装到处跑。成为你免费的活广告。也就是顾客的消费行为剩余。

What does repeatability mean? Your packaging can be reused and reused, and your packaging bag can appear and be exposed on multiple occasions. In other words, after buying, customers still run around with your packaging. Become your free live advertisement. That is, the surplus of customers' consumption behavior.