1、包装盒/包装纸
1. Packaging box/paper
包装盒首先需要考虑实用和稳定,外卖在配送过程中可能会出现挤压、撒漏、降温等情况,会直接影响到顾客的消费体验,导致顾客流失。
The packaging box first needs to consider practicality and stability. During the delivery process of takeout, there may be squeezing, spillage, cooling, and other situations that directly affect the customer's consumption experience, leading to customer loss.
商家要根据食物的属性选择最适合的包装,保证外卖安全完整的送到顾客手中。
Merchants should choose the most suitable packaging based on the properties of the food to ensure safe and complete delivery to customers.
面汤米线类的食物建议选择加厚塑料餐盒,可以在封口加一层保鲜膜,加固餐盒不撒漏;
It is recommended to choose thickened plastic food boxes for noodles, soup, rice, and noodles. You can add a layer of cling film to the seal to reinforce the food box and prevent leakage;
干炒油炸、轻食沙拉类的食物可以选择塑料餐盒、淋膜纸碗、牛皮纸餐盒等,可以选择的空间比较大,商家可以根据预算和风格选择餐盒;
Dry fried and light salad foods can be chosen from plastic lunch boxes, coated paper bowls, kraft paper lunch boxes, etc. The space for selection is relatively large, and merchants can choose lunch boxes according to their budget and style;
汉堡披萨类建议选择牛皮纸/瓦楞纸餐盒、双面淋膜的包装纸;
For hamburger pizzas, it is recommended to choose kraft paper/corrugated paper lunch boxes and double-sided coated packaging paper;
粥类食物可以使用加厚淋膜的纸碗;
For Congee food, paper bowls with thickened film can be used;
2、包装袋
2. Packaging bag
目前市面上常见的外卖包装袋:塑料袋、无纺布袋、纸袋(环保纸袋、牛皮纸袋)。
The common takeaway packaging bags on the market currently include plastic bags, non-woven fabric bags, and paper bags (environmentally friendly paper bags, kraft paper bags).
受到西餐品类的高度追崇,可能是在西方,环保意识比较领先,使用纸袋本身就是传统。通常在市场上流通的有黄牛皮纸和白牛皮纸,普通纸,和鸡蛋纸,价格因尺寸和厚度有所差异。可以学习乐乐茶这样的品牌把纸袋的设计玩出了新的高度,大幅提高企业的品牌知名度。其实我们不能只讲纸袋,而是把主角换成“纸”这个材质,因为不仅仅有纸袋一个形态,还有纸盒等等,这也说明了纸的可塑性非常强
Highly favored by Western food categories, perhaps due to the leading environmental awareness in the West, the use of paper bags is already a tradition. Usually circulating in the market are yellow kraft paper and white kraft paper, regular paper, and egg paper, with prices varying depending on size and thickness. You can learn from brands like Lele Tea to take the design of paper bags to new heights, greatly increasing the brand awareness of the enterprise. In fact, we cannot just talk about paper bags, but instead replace the protagonist with the material "paper", because there is not only a form of paper bags, but also paper boxes and so on, which also shows that the plasticity of paper is very strong
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