Delivery merchants should have a correct understanding of external packaging. It is not advisable to overly focus on packaging while neglecting costs, and to overly focus on products while neglecting user experience. There are many articles introducing takeout packaging now. Today, this article will emphasize a few basic understandings of packaging, which are the selection criteria for merchants when facing numerous packaged products:

标准一：重要的是其功能性，这个标准高于其他一切考量。

Standard 1: What is important is its functionality, which is higher than all other considerations.

功能性包括：不易破损、不变形、不撒漏、不串味儿、保温、方便、口感佳。毕竟用户点外卖基本核心的需求是食物，包装如果不能包装菜品质量，一切免谈。

Functionality includes: not easily damaged, not deformed, not leaking, not cross flavored, insulated, convenient, and has a good taste. After all, the basic core requirement for users to order takeout is food, and if the packaging cannot package the quality of the dishes, there is no need to discuss anything.

标准二：先满足“标准一”后，兼顾在成本预算内增强用户体验感。包装的成本一定要跟客单价匹配。

Standard 2: First meet "Standard 1" and then enhance the user experience within the cost budget. The cost of packaging must match the unit price per customer.

如果商家走极致性价比的路线，客单价25元以内可以点两个菜一个主食的快餐店。包装应走简洁、实用路线，切忌画蛇添足配套过多的纸盒、腰封等装饰大于功用的东西。

If the merchant takes the route of ultimate cost-effectiveness, a fast food restaurant with a unit price of less than 25 yuan can order two dishes and one staple food. Packaging should follow a simple and practical approach, and avoid adding too many decorative items such as cardboard boxes and waist seals that are more than functional.

一方面是成本占比过高，顾客来消费的大原因不是包装而是冲着定价便宜来的，降低了店铺的毛利；另一方面是因为低客单价店铺属于高频消费品类，过于繁复的包装制造了过多的垃圾，造成消费者的心理负担。

On the one hand, the proportion of costs is too high, and the main reason why customers come to consume is not because of packaging, but because of cheap pricing, which reduces the gross profit of the store; On the other hand, low unit price stores belong to the high-frequency consumer category, and overly complex packaging creates too much garbage, causing psychological burden on consumers.

如果商家属于超高客单价的品类，比如砂锅粥、小龙虾、肉蟹煲，这些一个基本单品的定价都在98元以上。平均实收客单价90以上的外卖，本身一单的毛利可以达到40元以上，仅把包装成本提高2～3元，就能极大的提高用户体验和高消费的满足感。对店铺的品牌形象和复购率以及推广传播都有强烈的正面影响。

If the merchants belong to the category with super high customer price, such as casserole Congee, crawfish, meat crab pot, these basic items are priced at more than 98 yuan. For takeout with an average unit price of over 90 yuan, the gross profit per order can reach over 40 yuan. Simply increasing the packaging cost by 2-3 yuan can greatly improve the user experience and high consumption satisfaction. It has a strong positive impact on the brand image, repurchase rate, and promotion and dissemination of the store.

相反，不走心的包装会使消费者难以再次想起，被竞对商家轻易替代，得不偿失。

On the contrary, unwavering packaging will make it difficult for consumers to recall and be easily replaced by competitors, which is not worth the loss.

本文由一次性外卖打包盒友情奉献.更多有关的知识击://www.tenshiro.com我们将用真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

This article is dedicated to the friendship of disposable takeaway packaging boxes. For more relevant knowledge, click on: //www.tenshiro.com We will provide you with comprehensive services with a sincere attitude. We will gradually contribute more relevant knowledge to everyone. Stay tuned