如今看来，包装设计的越好，我们就越想要得到，因为视觉给我们带来的想象无法比拟。简单而言，我们就拿蛋糕食品包装盒包装设计做一个例子。好的蛋糕盒包装设计就能够吸引众多人的眼球和注意力。但是包装设计不仅仅是外观，更多的是思维方面的，这样才对营销方面有所帮助。

Now it seems that the better the packaging design, the more we want it, because the imagination brought by vision is incomparable. To put it simply, let's take the packaging design of cake food packaging box as an example. A good cake box packaging design can attract many people's attention. But packaging design is not only about appearance, but also about thinking, which is helpful to marketing.

一、工艺

1、 Craft

蛋糕盒包装设计有很多种工艺的选择，比如说：

There are many process choices for cake box packaging design, such as:

1、烫金工艺，是初适用金属玻烫印，在印制品上的方法，在灯光照射下，有种金色光辉的感觉，而且它的颜色也有好多种。

1. Bronzing process is the first method applied to metal glass bronzing and printing products. Under the light, there is a golden glow, and there are many colors.

2、烫银工艺，和烫金工艺是一样的。

2. The silver stamping process is the same as the gold stamping process.

3、凹凸工艺，主要是把图案和工艺制作成凹凸的金属板，给人以浮雕状的图形，看上去参差不平，视觉上更上一层楼。

3. Concavo convex technology is mainly to make patterns and processes into concavo convex metal plates, giving people relief like graphics, which look uneven and visually higher.

4、敷亮膜，主要是用在表面一层膜起到防水防掉色的作用，在阳光下照射，很有光泽。

4. The application of bright film is mainly used on the surface of a layer of film to play the role of waterproof and anti fading. It is very shiny when exposed to the sun.

二、材质

2、 Material

一般比较精致的礼盒用的多就是工业纸板，它看上去档次比较高，而且硬度很高，表面上很光滑，平整边缘又比较牢固。相对来说，蛋糕盒包装设计一般都是用这个材质。一定要注意环保健康，不能因为看上去上档次而有一些刺激性气味，还要考虑到它的牢固性。

Generally, industrial cardboard is used for more exquisite gift boxes. It looks high-grade and has high hardness. The surface is smooth, flat and the edge is firm. Relatively speaking, cake box packaging design generally uses this material. We must pay attention to environmental protection and health. We must not have some irritating smell because it looks upscale. We must also consider its firmness.

三、包装风格

3、 Packaging style

我们都知道蛋糕肯定是在比较有纪念意义的节日使用的，所以我们要根据目标受众进行设计，在设计的时候可以将礼盒的结构设计的高大上，而且还需要考虑到礼盒的形象，特色等等，所以不仅仅要站在自己的角度来考虑问题，更应该要站在消费者的角度，采用个性化的设计。

We all know that cakes are definitely used in festivals with memorial significance, so we should design according to the target audience. When designing, we can design the structure of the gift box to be tall and tall, and also need to consider the image and characteristics of the gift box. So we should not only consider the problem from our own perspective, but also from the perspective of consumers and adopt personalized design.

所以，如果要进行蛋糕盒包装设计的话，上面的常识一定要知晓，我们都知道包装设计其实是一门艺术，不仅满足人们对精致生活的心理需求，更是满足设计界的一个发展，所以要不断的提升。更多相关内容就来我们网站//www.tenshiro.com咨询了解吧！

Therefore, if we want to carry out cake box packaging design, we must know the above common sense. We all know that packaging design is actually an art, which not only meets people's psychological needs for exquisite life, but also meets the development of the design community. Therefore, it should be constantly improved. For more information, please visit our website //www.tenshiro.com Consult and understand!