在今天的外卖市场，外卖打包盒定做是刚性成本，必须投入。当然，外卖商家企业应该对外卖包装有个正确思想认识。过分关注包装可以忽略成本和过分关注自己产品忽略用户使用体验活动都是不可取的。外卖打包盒定做原则是什么呢？

In today's takeaway market, the customization of takeaway packaging boxes is a rigid cost, which must be invested. Of course, takeaway businesses and enterprises should have a correct understanding of takeaway packaging. Paying too much attention to packaging can ignore costs and paying too much attention to their own products and ignoring user experience activities are not desirable. What is the principle of customizing takeout boxes?

原则1：重要的是它的功能，它高于所有其他考虑。

Principle 1: what matters is its function, which is higher than all other considerations.

毕竟，用户点外卖基本的核心需求是食品，包装如果不能保证菜肴的质量，一切都不成问题。

After all, the basic core demand of users for takeout is food. If the packaging cannot guarantee the quality of dishes, everything will be no problem.

原则2：满足“原则一” ，然后考虑在成本预算，以提高用户体验。

Principle 2: meet "principle 1", and then consider the cost budget to improve the user experience.

但是，包装成本必须与客户单价相匹配。如果商家走的是性价比路线，包装要简单实用，禁止过多的纸盒、腰带等装饰大于功能的东西画蛇添足。

However, the packaging cost must match the customer's unit price. If businesses follow the cost-effective route, the packaging should be simple and practical, and it is forbidden to add superfluous things with too many cartons, belts and other decorations greater than functions.

原则3：不要因为过度包装，增加企业用户的消费心理负担

Principle 3: do not increase the consumption psychological burden of enterprise users because of excessive packaging

包装是否过度，大家都有所感知。有没有具体的评判标准？

We all know whether the packaging is excessive. Is there a specific evaluation standard?

关键是要查看功能。只要对用户有用，使用的东西，可以增强用户的包装体验，它不是过度包装。如果仅仅为了突出材料的品牌属性，增加多余的动作，产生太多的垃圾，造成消费者的心理负担，包装过多。

The key is to view the function. As long as it is useful to users, the use of things can enhance the user's packaging experience, it is not over packaging. If we only want to highlight the brand attribute of materials, add redundant actions, and produce too much garbage, which will cause the psychological burden of consumers and excessive packaging.

对于外卖店来说，一次性外卖打包盒定做只是提高订单量的一个方面，重要的是要注意菜品本身。如果菜品口味到位，再加上适当的包装，那么店家的单量评价自然会提高。

For takeout stores, one-time takeout packaging box customization is only one aspect of increasing the order volume, and it is important to pay attention to the dishes themselves. If the taste of the dishes is in place, coupled with appropriate packaging, the store's single quantity evaluation will naturally improve.

以上就是今天为大家介绍的关于问题以及注意事项的全部内容，希望对大家能有所帮助，想要了解更多内容可以电话联系我们或者关注我们的网站//www.tenshiro.com，我们的工作人员会及时与您取得联系。

The above is all about the problems and precautions introduced to you today. I hope it can help you. If you want to know more, you can contact us by phone or follow our website //www.tenshiro.com , our staff will contact you in time.