如今的糕点的外包装看起来很漂亮，可以间接吸引顾客购买或体验，但这个外包装不是随便做出来的，而是专业设计师反复琢磨过的，设计如此小巧而独特的包装需要大量实践。今天给大家介绍一下在设计这款外包装时经常会考虑的问题。

Nowadays, the outer packaging of pastries looks very beautiful and can indirectly attract customers to buy or experience. However, this outer packaging is not made casually, but repeatedly pondered by professional designers. Designing such a small and unique packaging requires a lot of practice. Today, I'd like to introduce some problems that we often consider when designing this kind of outer packaging.

一个好的包装不仅能在视觉上吸引消费者购买产品，当然还需要在心理上捕捉消费者的兴奋情绪，增加购物欲望。成功的产品包装具有促销的作用，也可以认为是一种廉价的促销工具。如果消费者看到一个他们非常感兴趣的产品，他们会通过品牌产品的包装来判断该产品是否是一个好的产品包装，这可以起到非常重要的作用。

A good package can not only visually attract consumers to buy products, but also psychologically capture consumers' excitement and increase their shopping desire. Successful product packaging has the function of promotion and can also be regarded as a cheap promotion tool. If consumers see a product they are very interested in, they will judge whether the product is a good product packaging through the packaging of brand products, which can play a very important role.

包装能够传播公司的品牌。如果一个品牌深入人心，可以在一定程度上增加品牌的知名度，也能给企业带来实实在在的利益，所以企业也愿意花钱聘请专业的设计人员包装。

Packaging can spread the company's brand. If a brand is deeply rooted in the hearts of the people, it can not only increase the popularity of the brand to a certain extent, but also bring real benefits to the enterprise. Therefore, the enterprise is also willing to spend money to hire professional designers for packaging.

一是糕点礼盒的包装设计要考虑造型。糕点的外包装一般是圆形或椭圆形，有时也可能是方形的。虽然这种外包装具有固有的形状，但有时形状并不是一成不变的。例如，在考虑形状时，必须结合糕点本身的形状。

First, the packaging design of pastry gift box should consider the shape. The outer package of cakes is generally round or oval, and sometimes square. Although this kind of outer packaging has an inherent shape, sometimes the shape is not invariable. For example, when considering the shape, the shape of the cake itself must be combined.

一些经验较好的设计师可以让顾客看到糕点的外包装。马上就能想到这款糕点和它美丽的形象，即包装可以在一定程度上展现出里面包装的糕点的轮廓，而这样的造型更能激发顾客潜在的购买想法。

Some experienced designers can let customers see the outer packaging of pastries. You can immediately think of this pastry and its beautiful image, that is, the packaging can show the outline of the pastry packaged inside to a certain extent, and this shape can stimulate customers' potential purchase ideas.

二是要考虑到封装设计的大小。如果甜点或糕点本身比较小，那么典型的两三块，或者七八块甜点可以放在一个包里，所以这个包可能需要做大一些。外包装不仅起到展示的作用，还起到保护里面的糕点的作用。因此，外包装设计时要考虑的三个问题是外包装的材料。糕点的外包装材料应该是环保健康的材料。

The second is to consider the size of packaging design. If the dessert or pastry itself is small, the typical two or three pieces, or seven or eight pieces of dessert can be put in one bag, so the bag may need to be bigger. The outer packaging not only plays the role of display, but also plays the role of protecting the cakes inside. Therefore, the three problems to be considered in the design of outer packaging are the materials of outer packaging. The outer packaging material of pastries should be environmentally friendly and healthy.

除了以上要考虑的事情外，不管是怎样的食品包装礼盒都还要考虑包装的颜色搭配。里面的东西是食物，所以在颜色上考虑选择与食物接近的颜色，或者选择一些容易引起人们食欲的颜色。看到这样的颜色，很容易认为里面有食物。更多相关内容就来关注我们的网站www.tenshiro.com吧！

In addition to the above considerations, no matter what kind of food packaging gift box, we should also consider the color matching of packaging. The things inside are food, so in terms of color, consider choosing a color close to the food, or choose some colors that are easy to cause people's appetite. Seeing such a color, it's easy to think there's food in it. For more information, please visit our website at www.tenshiro.com Com!