如今的人们在购买东西的东西不仅仅是考虑这个是自己需求的吗是自己想要的价格吗，还会觉得这个东西的包装合不合自己的心意，所以包装盒在现在看来真的很重要。那么食品包装盒的“美味”怎么给大众展现出来呢？

　　Nowadays, when buying something, people not only consider whether it is what they need or the price they want, but also whether the packaging of the thing is what they want. Therefore, the packaging box is really important now. So how to show the "delicious" food packaging box to the public?

　　食品包装盒的设计要传达食品信息，如口味、品质、内涵等。准确传达口味信息是食品包装设计的目的之一。面对产品包装，顾客无法品尝到它的味道，只能在购买前通过包装体验它的美味。

　　Food packaging box design to convey food information, such as taste, quality, connotation and so on. Accurately conveying taste information is one of the purposes of food packaging design. In the face of product packaging, customers cannot taste its taste, but can only experience its delicious taste through the packaging before purchase.

　　食品包装的视觉元素主要包括颜色、材质、图形和形状。“味觉”可以从这几个方面来表达：颜色的味觉表现、材料的味觉表现、图形的味觉表现、形状的味觉表现等等。

　　The visual elements of food packaging mainly include color, material, graphics and shape. "Gustatory" can be expressed from the following aspects: the gustatory expression of color, material, figure, shape and so on.

　　具体来说：

　　To be specific:

　　颜色的味觉表现：颜色对食物也很重要。颜色和香气是指人们从视觉、嗅觉和味觉对食物的感知。由于色彩的独特魅力，它是传达味觉、刺激食欲的有效元素。例如，红色给人一种甜味，主要用于包装传达甜味。

　　Gustatory expression of color: Color is also important to food. Color and aroma refer to people's perception of food from sight, smell and taste. Because of the unique charm of color, it is the effective element that conveys taste and stimulates appetite. For example, red gives a taste of sweetness and is mainly used in packaging to convey sweetness.

　　材料的品味表现：使用的材料应以功能为主，但在某些方面，它们可以表达精神内涵。材质从视觉和触觉的角度体现在材质、质感和质感上。每种材料都有自己的特点，让人感受到它的材料之美。并且材料被赋予了许多文化符号，可以表达品味的性格特征。

　　Material taste expression: The materials used should be primarily functional, but in some ways, they can express spiritual meaning. Material is embodied in material, texture and texture from a visual and tactile point of view. Each material has its own characteristics, let people feel its material beauty. And the material is endowed with many cultural symbols, which can express the personality characteristics of taste.

　　图形味觉表现：在包装图形表现中，有的以产品本身或原材料为主体；有的以使用对象为主体；或以产地、符号甚至特色的遮光元素为主体；以文化元素为主体，通过隐喻和暗示的方式表达食物的味道和个性，从而唤起消费者的品味和联想。

　　Graphic taste representation: in packaging graphic representation, some take the product itself or raw materials as the main body; Some use the object as the main body; Or to place of origin, symbols and even characteristics of shading elements as the main body; Cultural elements as the main body, through metaphors and hints to express the taste and personality of food, so as to arouse consumers' taste and association.

　　形状的味觉表现：食品包装盒的形状设计将包装塑造成抽象的形式来表达信息。在设计过程中，在降低成本、节约资源的前提下，设计要尽量简单而不简单。改变或改造包装结构，使其具有个性和区别。

　　Gustatory representation of shape: The shape design of food packaging shapes the packaging into an abstract form to express information. In the design process, on the premise of reducing costs and saving resources, the design should be as simple as possible but not simple. Change or transform packaging structure, make it have individuality and distinction.

　　食品包装盒的“美味”怎么给大众展现出来？今天我们从色彩的味觉表、材料的味觉表现、图形的味觉表现、造型的味觉表现四个方面学习了食品包装如何让表现其美味。更多内容的咨询就来我们网站www.tenshiro.com吧！

　　How to show the "delicacy" of food packaging to the public? Today, we have learned how to express the delicacy of food packaging from four aspects: the taste table of color, the taste expression of materials, the taste expression of graphics and the taste expression of shapes. For more information, please visit our website www.tenshiro.com!