水果礼品包装盒设计要点
来源:www.tenshiro.com 发布时间:2022-03-17 浏览次数:122
礼品包装盒的设计有很多考究,尤其是水果。市面上大多数水果都是散装的,但有两个原因可以使用水果盒,一种用于运输,另一种用于送礼。
There are many exquisite designs of gift boxes, especially fruits. Most fruits on the market are in bulk, but there are two reasons to use fruit boxes, one for transportation and the other for gifts.
第一种是供大商家使用,他们一般习惯的是水果纸箱包装盒,这时包装盒应足够大,承载力强,防潮防腐功能俱全。
The first is for large businesses. They are generally used to fruit carton packaging. At this time, the packaging box should be large enough, with strong bearing capacity and complete moisture-proof and anti-corrosion functions.
第二个是一些小的水果商人,他们为顾客送礼使用。这个讲究的不仅仅是空间和耐用了,更看中的是商业和人文价值,通过盒子体现产品价值,反映味道。壹诺食品包装礼盒制作厂家与你分享设计要点。
The second is some small fruit merchants who give gifts to customers. This stresses not only the space and durability, but also the commercial and humanistic values. It reflects the product value and taste through the box. The manufacturer of Yinuo food packaging gift box shares the design points with you.
水果礼盒设计精致美观,充分体现生活水平,让客户喜欢它们,增加销量是核心考虑点。那么,在设计包装礼盒时,应该注意什么呢?
The design of fruit gift boxes is exquisite and beautiful, which fully reflects the living standard and makes customers like them. Increasing sales is the core consideration. So, what should we pay attention to when designing the packaging gift box?
1.注重外表的同时也应该注重内容。要从包装来突出产品的特点,让消费者知道盒子里是什么,有什么特点,消息传达给消费者。
1. Pay attention to both appearance and content. We should highlight the characteristics of products from the packaging, let consumers know what is in the box and what characteristics there are, and convey the message to consumers.
2.充分展示商品,减小顾客对消费品的怀疑。如透明的包装盒,你可以从外面的盒子里看到商品,让消费者清楚的看到里面的货物。
2. Fully display the goods and reduce customers' doubts about consumer goods. Such as transparent packaging box, you can see the goods from the outside box, so that consumers can clearly see the goods inside.
3.图片和文字的结合,也是非常重要的一点。没有书面描述的礼盒不是一个完美的包装。如食品包装将标明产品成分、产地、生产日期、食用方法等,不同的商品将有自己的展示,这是为了让顾客更加清楚的了解商品。
3. The combination of pictures and words is also very important. A gift box without a written description is not a perfect package. For example, the food packaging will indicate the product composition, place of origin, production date, eating method, etc., and different commodities will have their own display, which is to make customers understand the commodities more clearly.
4.色彩设计。在包装盒的定制设计中,颜色也是一个重要的方面,因为消费者看到的第一件事就是不同的颜色。例如,婺源黄菊茶包装盒用金黄色代表菊花,颜色代表产品是一种非常聪明的设计方法。
4. Color design. In the customized design of packaging box, color is also an important aspect, because the first thing consumers see is different colors. For example, Wuyuan Huangju tea packaging box uses golden yellow to represent chrysanthemum and color to represent products, which is a very clever design method.
5.注意使用功能。包装不仅要美观,而且要具有保护货物的功能。虚华的外表无法得到消费者的喜爱和支持。只有将设计与实际相结合,才能真正满足多元化消费者的心理需求。
5. Pay attention to the function. Packaging should not only be beautiful, but also have the function of protecting goods. Vain appearance can not be loved and supported by consumers. Only by combining design with practice can we truly meet the psychological needs of diversified consumers.
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